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Why Join
russell main street

At Russell Main Street, Inc. we are here to support your success and the success of our community. With a total rebrand of our program, we are excited for you to become a part of the change. This coming year brings us excitement with the continuing development of the future Russell Maker-Space and grants awarded for building revitalization. Our City has been in works to secure a grant for a downtown streetscape and we are eager to see the changes to be happening very soon. Over this past year, we saw an increase in private investment in our Downtown buildings and storefronts. Our hospitality has grown ten-fold and is quickly becoming a destination for consumers. We are proud to announce that your investorships have helped us to assist in securing over $450,000 in private and public funds for the Downtown Historic Park project. It is officially complete and open for public use. As we approach the 2024-2025 investorship year, we are looking forward to new community projects, events, businesses and a thriving Downtown

Incentives & Enhancement Services

Russell Main Street offers an incentive package in the form of a low-interest loan (IWW Loan and Russell Loan Program). The loan programs intend to create employment opportunities, save existing jobs, provide services and products, develop or strengthen new or existing businesses, acquire, rehabilitate or preserve properties, and create a stronger tax base. Russell Main Street offers loan opportunities for all investors. Additionally, Russell Main Street works diligently to capitalize on outside programs and funding which can help strengthen our local businesses and bring more visitors to our community. As a designated Kansas Main Street and National Main Street program, our organization has access to additional resources provided at the state and national level.

Business Promotion

We are loyal to our investors and appreciate their support of Russell Main Street. In return, we offer many tools for business promotion. Exclusively, we offer our investors the opportunity to host a What's Up in Russell. This event is an opportunity to promote specials, introduce new products or services, offer information on existing programs, and increase customer traffic. As our investor, your business will proudly be recognized on our website and will be sent referrals. Once shared with us, your advertisements will be promoted to our Facebook and e-mail reach. Investors also have ability to accept Main Street Bucks, participate as sponsors at promotional events, and post upcoming events in our monthly newsletter.

Downtown Events & Consumers

We are dedicated to bringing consumers to our community. Whether its during the annual Bricks, Broncs, and BBQ, Brew Me, Weihnachtsfest, Weihn Walk, Lighted Christmas Parade, monthly What's up in Russell, or during St. Patrick's Day for the Blarney Stone Hunt and Trivia Night, Russell Main Street offers individual businesses access to potential consumers.

Devoted to you - Devoted to our community

At Russell Main Street, we build community. Through our events, programs, and projects, we partner with 12 local organizations, combining resources and building partnerships. We are the doers. On a limited budget, we have learned to work creatively to create results for our community. Some of our projects are very visible in the community, while others happen behind the scenes. All still creating a positive impact. Through our staple community events, zero percent interest loans, data tracking, revitalization efforts, beautification and design, we are dedicated to our Downtown and our entire community.

There are many reasons to join Russell Main Street, Inc., many that we sometimes fail to mention. We appreciate the 70 investors that continue to trust in our organization and support us along the way. We appreciate the over 50 volunteers that give time so we can make an impact on our community. We continue to learn and adapt as we go. We know there is always work to be done and we are always ready to take on the task. If you are willing to commit to your community and get hooked on the Main Street mission, we ask you to become an investor this year.

Get involved in our organization, help us make a difference.

  • Downtown Development

    Every 4 months
    Great for small business or those just starting out
    Valid for 12 months
    • Continuing Downtown revitalization efforts
    • Marketing of Downtown as a destination
    • Downtown Events
    • Data tracking
    • Streetscape and Infrastructure improvements
    • Facilitation of community development projects
    • Downtown Beautification & Holiday decorating
    • Business referrals
    • Free promotion on Main Street social media
    • Free advertising in Main Street e-mail newsletter
    • Free business listing on
    • Main Street bucks program
    • Opportunity to host What's Up In Russell
    • Participation in promotional events
    • 0% interest and low interest loan programs
    • Grant discovery and assistance
    • Upper-story redevelopment assistance
    • Storefront improvement assistance
    • Design and architectural assistance
    • Access to business research and data
    • Advocacy at state and local legislative levels
  • Silver

    Every 4 months
    Great for established businesses who want to give back an dhelp others succeed
    Valid for 12 months
    • All Downtown Development Benefits PLUS
    • Business logo on monthly newsletter
    • Business logo on
    • Public recognition at one Main Street Event of choice
    • Two VIP Tickets to annual Brew-Me Event
  • Best Value


    Every 4 months
    Pillars of the community who want to leave a lasting legacy as community builders
    Valid for 12 months
    • All Downtown Development AND Silver Benefits PLUS
    • Partnership recognition on
    • Public recognition at all Main Street Events
    • Four VIP Tickets to annual Brew-Me Event
  • Non-Profit/Individual

    Downtown Development level for non-profit businesses or individuals who want to support Russell Main Street
    Valid for 12 months
    • Food Truck/Home Based

      Downtown Development level for food trucks and home based businesses
      Valid for 12 months
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