The Russell’s Gift Card Incentive Program was administered by Russell Main Street, Inc. Learn more about us here.

When consumers purchased a gift card through our program, the purchase (plus the $10 bonus incentive) went right to the businesses the consumer chose to support.

Each round was limited to 80 total gift cards for sale and each customer was allowed to purchase up to four gift cards per round.

The program took place in 4, one week rounds. Round one sold out in 15 hours. Round two sold out in 13 hours. Round three sold out in less than 7 hours. We had 27 participating businesses. The program resulted in a boost in promotion of our local businesses as well as a boost in sales. 

During the month of the program the sessions on our website sessions improved by 29.2 percent, we reached 1,688 people through our Facebook event, plus the hits we received on KRSL.com. The project added $11,100 into our local economy. 

The Gift Card Incentive Program was made possible by Union Pacific Recovery grant and our local banks, Southwind Bank, Sunflower Bank, UMB Bank, and Wilson State Bank.